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2023 EDITION

From Pixels to Pavements: E-Sports Transforming Urban Landscapes

Story by Ivan Pashenko




From Pixels to Pavements: E-Sports Transforming Urban Landscapes



In his groundbreaking project "From Pixels to Pavements," Russian photojournalist Ivan Pashenko takes viewers on a visual exploration of the real-world landscapes being shaped by the rise of e-sports. The project does not merely focus on the architecture and design of e-sports arenas and gaming hubs; it goes beyond to capture the deeper social, economic, and cultural shifts that these digital gladiator stadiums precipitate within their host cities.

Pashenko invites viewers to witness the startling metamorphosis of urban neighborhoods, from forgotten industrial districts to buzzing e-sports hubs. The project interweaves powerful images of glitzy new arenas, renovated loft spaces, revamped public facilities, and the arrival of a vibrant, diverse population of gamers, enthusiasts, and professionals. He presents the transformation of spaces, the people, and the economy, all under the unifying theme of e-sports' growth.

Yet, Pashenko also urges viewers to engage with the project's more challenging narratives. He addresses the tensions that arise from such rapid urban change, such as gentrification, displacement, and economic inequality. In doing so, he prompts a conversation about the responsibilities and roles of e-sports organizations in their local communities.

In the end, "From Pixels to Pavements" offers a deeply nuanced, intensely personal take on a global phenomenon that is reshaping our cities and societies in unexpected ways. It is a testament to the power of photojournalism to capture not just images, but the stories they tell and the questions they raise.

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Ivan Pashenko

About the photographer

Ivan Pashenko, born and raised in Moscow, Russia, has always had an innate curiosity for urban landscapes and their constantly evolving narratives. As a young boy, he was drawn to the energy of the city, exploring the architectural wonders and labyrinthine streets with a disposable camera in hand. His early fascination with urban spaces solidified into a lifelong passion and, ultimately, a career in photojournalism.

Pashenko’s work goes beyond the traditional boundaries of street photography. His interest lies in the transformation of cityscapes, the forces driving those changes, and the impact on communities dwelling within them. He has an exceptional talent for capturing the tension and harmony between old and new, tradition and innovation, past and present.

After studying Visual Arts at Moscow State University, Pashenko spent a decade working for various newspapers and magazines. He gained recognition for his striking imagery and compelling narratives, which brought him closer to his subjects and offered a deeply personal perspective. However, his breakthrough came when he started documenting the transformation of urban spaces with the rise of e-sports – a subject that combined his love for digital culture and cityscapes.

In his ongoing project "From Pixels to Pavements," Pashenko illustrates the real-world impact of e-sports on city landscapes and communities, highlighting the delicate balance between progress and preservation. His work does not just portray the architecture of the e-sports arenas, but the lives that are shaped by these digital revolutions.

Pashenko’s distinctive style combines a keen eye for detail, the use of dramatic lighting, and a deep understanding of composition. His work has been praised for its authentic narratives, visual dynamism, and the ability to provoke thought and dialogue.

As a Russian artist, Pashenko is also conscious of his own cultural heritage. His work often reflects the particular nuances of post-Soviet urban landscapes and the specific societal shifts they are experiencing. Yet, his themes and observations resonate with global audiences, connecting cities and communities around the world through shared experiences of change.

Off the camera, Pashenko is a keen gamer and tech enthusiast, qualities that have enriched his understanding of the e-sports world and its cultural implications. This personal passion makes his work more profound, establishing him as a unique voice in the realm of photojournalism.



Photos in this series

The Phoenix Arena: An expansive, sweeping shot of a converted industrial warehouse, now glowing with neon lights, brimming with anticipation. High-contrast lighting highlights the juxtaposition of old brickwork and new LED screens. The spectator seats are filled with a diverse audience, their faces lit by the glow of the screens, capturing the fusion of the old and the new. The Gamer’s Alley: This narrow, dimly lit shot captures a bustling side-street filled with gaming cafes, arcades, and themed restaurants. The play of light and shadows under the neon signs gives the composition a cyberpunk aesthetic. People in various forms of gaming attire populate the scene, creating a sense of a thriving, subcultural community. The Loft: A high-angle shot of a refurbished loft, now home to an e-sports team. The image uses natural morning light pouring in through the large windows, illuminating rows of computers and gaming paraphernalia, juxtaposed against the old, rustic beams of the loft, showcasing the fusion of history and modernity. The Protest: A low-angle shot capturing a protest against gentrification led by locals. The stark daylight casts long, dramatic shadows. The protestors are in the foreground, their placards held high, while a shiny e-sports building towers in the background. This contrast highlights the tension between the progress promised by the new industry and the fears of local displacement. The Controller Craftsmen: This intimate portrait captures a local artisan who started a business crafting custom gaming controllers. The lighting focuses on the artisan’s hands and the controller, showing the human touch in a digital world. The background reveals a small workshop filled with various gaming paraphernalia, hinting at the wider impact of e-sports on the local economy. The Night Shift: This is a night-time long-exposure shot of an e-sports arena. It captures the bustling energy, with people moving in and out as streaks of light, hinting at the non-stop, 24/7 nature of the industry. The arena itself stands tall and illuminated against the dark urban landscape, symbolizing the transformative power of e-sports on the city's nightscape.