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2023 EDITION

Golden Endeavors: A Chronicle of Silver Entrepreneurship

Story by Mariko Ishikawa




Golden Endeavors: A Chronicle of Silver Entrepreneurship

The "Golden Endeavors: A Chronicle of Silver Entrepreneurship" project illuminates a unique facet of our aging population. It ventures into the lives of senior individuals who are beginning new business enterprises late in life. This project is a bold response to the popular notion that entrepreneurial spirit diminishes with age. It lays bare the narrative that age is not a hindrance but a boon to innovation, filled with rich experiences and wisdom.

In Japan, a country known for its aging population, Mariko Ishikawa uncovers stories that deserve more attention. She delves into the lives of silver entrepreneurs who are defying societal norms and braving new territories in business. These aren't stories of struggle, but tales of triumph, resilience, and wisdom.

Each photo in this series paints a poignant picture of entrepreneurship and age. Ishikawa’s project goes beyond conventional photojournalism, adopting a cinematic, narrative-driven approach. Every photo tells a story of the protagonist, immersing viewers in their world. A common thread running through the project is the interplay between old and new, tradition and innovation, wisdom, and dynamism.

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Mariko Ishikawa

About the photographer

Mariko Ishikawa, a seasoned photojournalist hailing from Kyoto, Japan, has been pushing boundaries in the world of visual storytelling for over three decades. Born in 1955, she found her passion for photography during her formative years. She attended Tokyo's prestigious Nihon University College of Art, where she majored in photography and began to develop her unique style.

Her interest in social issues and their representation through the lens of her camera led her to photojournalism. She began her career with the 'Mainichi Shimbun,' one of Japan's largest newspapers. Her early works revolved around urban life in Tokyo, focusing on the juxtaposition of tradition and modernity.

Throughout her career, Mariko's work has consistently challenged societal norms and stereotypes. Her projects are renowned for exploring subjects that reflect her deep commitment to social justice and uncovering stories underrepresented in mainstream media. In the early 2000s, she embarked on a groundbreaking project that explored the lives of the Ainu, an indigenous group in Japan, highlighting their struggles and their rich culture.

Mariko's work has always been marked by a blend of poignant sensitivity and stark realism, reflected in her storytelling. Her eye for detail and exceptional ability to connect with her subjects brings a distinct intimacy to her work, transforming ordinary moments into extraordinary frames.

Her latest project, "Golden Endeavors: A Chronicle of Silver Entrepreneurship," showcases her continual exploration of societal transformation. She chronicles the lives of Japan's elderly, who are challenging societal norms and starting new business ventures, adding a new dimension to the discussion about the challenges and opportunities of an aging population.

Mariko's work has been featured in numerous international publications and exhibitions. She's a recipient of several awards, including the prestigious 'Photojournalist of the Year' by the Japan Visual Journalism Association. Despite her recognition and success, Mariko remains grounded in her mission – using her camera to illuminate untold stories and provoke thoughtful conversation about societal issues.


Photos in this series

The Potter's Craft: A close-up of wrinkled hands molding a clay vase, light bouncing off the wet clay. The composition emphasizes the hands' lines and textures, symbolizing years of experience transforming raw material into something of beauty. The Urban Farmer: A rooftop garden in Tokyo's heart, bathed in sunset hues. An elderly woman tends to her plants, surrounded by skyscrapers. The shot, taken from a high vantage point, beautifully contrasts urban architecture with lush greenery. The Tech Guru: A senior man sits in a modern, minimalist office, engrossed in coding on his computer. The lighting from the screen illuminates his focused expression. The office's cold, contemporary design contrasts with his traditional attire, evoking a blend of old and new. The Vintage Revivalist: An old man in a denim workshop, surrounded by vintage sewing machines. He's hand-stitching a piece of clothing, glasses perched on his nose. The warm, soft lighting underscores the timeless charm of craftsmanship and its resurgence in today's fast-fashion era. The Sea's Bounty: A woman on a boat, pulling in a net filled with shimmering fish. The photograph captures the spray of the sea and the early morning light glinting off the water, the old woman's strength and determination are evident in this challenging environment. The Community Café: A café filled with patrons of all ages, run by a senior couple. The café's warm lighting and the patrons' cheerful interaction highlight the sense of community. The couple serving customers, shot from a low angle, elevates their status, symbolizing their significant role in fostering social bonds.

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